Ninja Tune is an independent record label based in London, England, created in 1990 by the duo known as Coldcut: pioneers of the emerging hip-hop/electro scene in the eighties. Inspired by a visit to Japan, Matt Black & Jonathon More primarily created Ninja Tune to release music of a more underground, experimental nature, free from the restraints placed on artists by major labels (the restraints they themselves experienced during brief stints with Arista and Big Life.)
Ninja Tune now also acts as an umbrella for other creative hot houses such as Flying Lotus’ Brainfeeder imprint, and the brilliant Werk Discs, the label founded by Actress. In this way, Ninja continues to release uncompromising, forward looking music in the highest quality packaging and most professional fashion. The label’s aim is not to be underground, but to win the most exposure possible for the most exciting music there is.